AI-Powered Game Guide

GameGuide AI is an AI-powered gaming companion designed to help players overcome challenges, track progress, and stay immersed without leaving their game to search for external help. The project explores how conversational AI, voice interaction, and contextual guidance can create a more seamless and supportive gaming experience. As the Lead UX/UI & Product Designer, I led the project from research through prototyping and product development. I conducted user research and interviews with gamers to identify pain points, behaviors, and unrealized needs; developed personas and use cases; mapped user flows; and translated research findings into wireframes and high-fidelity interface concepts. I also established the product's visual direction and design system, including typography, color palette, UI components, iconography, and interaction patterns. Using AI-powered design and development tools, I explored multiple interface concepts and progressed the experience toward a functional browser-based prototype. The project demonstrates an end-to-end approach to UX research, conversational UX, interaction design, AI-assisted design, design systems, prototyping, usability testing, and product strategy.