Snax2Go

Snax2Go Vending was a branding project for a small startup founded by a couple who wanted to create a fun, approachable, and memorable vending brand. I developed the visual identity around the idea of making everyday snacks feel more playful and recognizable. I created the logo and overall brand direction using bright, energetic colors and illustrated snack characters, including a soda and bags of chips, to give the brand an instantly recognizable personality. I wanted the identity to feel fun without becoming overly complicated, so I focused on bold typography, strong contrast, and simple, iconic imagery. I also explored how the brand could live beyond the logo through real-world applications, including vending machines, bus-stop advertising, billboards, apparel, and other promotional touchpoints. These mockups helped visualize how the identity could create a consistent and memorable presence wherever customers encountered Snax2Go.